AWE is a global US initiative designed to empower women worldwide to fulfill their economic potential and, in doing so, create conditions for increased stability, security, and prosperity for all. The target is to reach 50 million women by 2025 by promoting an enabling environment that reduces barriers and facilitates women’s participation in the economy. Organized by the US Embassy Abu Dhabi and in partnership with startAD, AWE’s UAE-founded local women-owned businesses to focus on business resilience with a view to survive, thrive, and then grow in these new market conditions. Over the last four months, these businesses have been equipped with the training, connections, and mentorship to reset their path to profitability. AWE UAE will conclude with a showcase event on International Women’s Day, March 8, 2021.
Program Phases | SKILL - Reimagine Possibilities | SCALE - Reinvent Your Business |
Duration | October - November 2020 | January - March 2021 |
Format | 9 online sessions (2-3 hours each) | 12 online sessions (2-3 hours each) |
Focus areas |
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Support | Business and innovation experts | Guided by a mentor, business strategist, and a supportive community |
Outcome |
Craft an Action plan Explore your business for value and opportunity. Identifying tangible next steps, and what you need for the way forward |
Bring the plan to life Receive guided support to execute and adjust the plan to meet actual business needs |
Next Steps | The action plan is submitted and if successful, your business will move forward to the next phase. Whatever the outcome, you will be energized, have access to a broader resource network, and have a business continuity plan to work with. | The phase 2 finale will be the opportunity to showcase your achievements and business potential at a high-profile event to celebrate Women’s Day 2021. |
SMEs that can demonstrate 2 years of operating revenue are encouraged to apply
Businesses with a minimum of four team members
Applicants that can commit to attending every workshop and complete all assignments
Develop an actionable strategy to meet new market needs