Academy for Women Entrepreneurs (AWE) UAE 2021
Enabling women entrepreneurs to develop business resilience and adaptability
AWE 2021 Logo lockup New
AWE 2021 Logo lockup-1
AWE 2021 Logo lockup-1

Program Overview

Established in 2019, the Academy for Women Entrepreneurs (AWE) provides women entrepreneurs the knowledge, network, and access they need to launch or scale their business. The UAE edition of AWE is organized by the US Mission to the UAE, in partnership with startADAmCham Abu Dhabi, and GrowME International. It is a highly customized 6-month program for women-led SMEs in the UAE. The 2nd edition of AWE UAE promotes economic prosperity by creating opportunities for women entrepreneurs to skill, scale, and thrive. It will enable women-owned SMEs in the UAE to deconstruct and identify new channels, markets & customers while strengthening the operational business pillars that these SMEs may lack the experiences or resources to build.

The program will conclude with a high-profile event celebrating Women’s Day 2022 on March 8th, where finalists showcase their achievements and business potential to the program partners and other key stakeholders. You can join us online to learn more about these amazing women business owners, live from the US Pavilion, EXPO 2020 from 12-1:30 PM.

Watch livestream here!

12:00 – 12:03 PM
Welcome Notes

Hana Barakat, Associate Director of startAD

12:03 – 12:05 PM

Meghan Gregonis, United States Consul General

12:05 – 12:10 PM
Opening Remarks

Under-Secretary of Commerce for International Trade, Marisa Lago

12:10 – 12:40 PM
AWE Cohort Presentations

12:40 – 12:50 PM
Certificate Distribution & AWE Reflections

12:50 – 1:00 PM
Closing Remarks

Ramesh Jagannathan, Managing Director of startAD

1:00 – 1:30 PM
Networking event

Businesses will have the opportunity to meet members from the US Mission to the UAE, AmCham Abu Dhabi, and other invited guests

Program Timeline
  • Application opens

    July 7, 2021

    You are welcome to apply!

  • Virtual information session

    August 4, 2021

    Attend our virtual information session to learn more about the program

  • Applications close

    September 1, 2021

    Last day to submit your application

  • Phase I begins

    September 26, 2021

    Craft an action plan. Explore your business for value and opportunity. Identify what you need for the way forward.

  • Phase I Submissions

    November 11, 2021

    Submit your action plan

  • Announcement of selected phase II candidates

    November 17, 2021

    We will announce the candidates for phase II

  • Phase II

    January 9, 2022

    Bring your plan to life with guided support

  • Closing Ceremony

    March 8, 2022

    Showcase your achievements and business potential at a high-profile event to celebrate Women’s Day 2022